Run the work. Grow the business.
Drafthorse handles every customer, every estimate, every dollar — and quietly drives reviews, referrals, and reactivation in the background. One place for the whole business.
From first call to lifelong customer.
Eight stages, zero handoffs. Every step in Drafthorse builds on the last — so nothing slips through and every customer feels looked after.
Tradespeople don’t fail to ask
for reviews because they don’t care.
They fail because they’re busy.
Drafthorse fixes that with timing, automation, and frictionless execution — so the growth engine runs while you’re on the truck.
Detailed estimates in three taps.
Templates pre-fill the line items. Photos, deposit, terms, and signature — everything the customer needs to say yes — in one place. AI drafts pricing from your site notes.
- Sectioned line items with live totals
- Site photos, deposit %, custom terms
- Customer signs from the link you text them
Every customer, one chronological hub.
Estimates, photos, notes, follow-ups, payments — all on a single timeline you can scroll through in the truck. No more digging through inboxes.
- Pinned active estimate at the top
- Quiet AI suggests the next best action
- Tap to call or text without leaving the screen
See every estimate in motion.
A kanban that thinks. Drafthorse flags cold leads, surfaces 'need-a-nudge' estimates, and totals what's in motion at every stage — for you, for your office, for your tablet.
- Draft / Sent / Viewed / Accepted / Lost columns
- Risk dots — cold, warm, hot — at a glance
- AI strip surfaces 3 nudges per day
Every job becomes the next job.
Reviews, referrals, and reactivation aren’t a side project — they’re the system. Drafthorse runs them automatically, in the background, while you’re on the next call.
Review nudges that actually fire
Drafthorse detects the right moment — usually the day after a job — and surfaces a one-tap review request. SMS or email, ready to send.
Referrals from your happiest customers
Identify five-star customers automatically and prompt the ask. Track where every referral came from so you can double down.
Reactivation, on schedule
Lost estimates get a last-call. Past customers get seasonal nudges — inspections, tune-ups, maintenance — so the pipeline never goes dry.
One price to run the shop.
Company plans with included users. Add seats only when you need them.
For owner-operators getting set up.
- 1 user included
- CRM & timeline
- Estimates & proposals
For shops that want the growth engine.
- 5 users included
- Review & referral automation
- Booking, microsite & campaigns
For multi-crew teams running the full OS.
- 10 users included
- Knowledge and code search
- Competitive insights
Built for the truck.
Made for the long haul.
One operating system for everything a trades business needs. Try it free for 14 days — no credit card, no contract, no nonsense.