Everything a trades business runs on.
CRM, estimates, scheduling, payments, marketing, and the growth engine — all in one operating system, all wired together so the handoffs disappear.
One timeline per customer.
Lead capture, segmentation, and a single chronological hub for every interaction. Estimates, photos, payments, follow-ups — all on one screen you can scroll through in the truck.
- Lead capture from your site or inbox
- Smart segmentation: hot, warm, cold, dormant
- Full chronological customer timeline
Detailed estimates without the rebuild.
Templates pre-fill the line items. Photos, deposit, terms, and signature all live on the link you text the customer. AI drafts pricing from your site notes — you tweak and send.
- Section + line-item builder with live totals
- Photos, deposit %, terms, e-signature
- Customer-facing view with a one-tap accept
Book the work, prep the work.
Online booking customers actually use, plus appointment-prep guidance so you walk in ready. Crew calendar, route awareness, automatic on-the-way texts.
- Public booking link for new leads
- Pre-job prep notes & checklists
- Crew calendar with truck assignments
Tracked from accept to invoice.
Once an estimate is accepted, the job is set up automatically — pre-job tasks scheduled, materials listed, photo capture wired in. After the job, the invoice and review request go out on time.
- Auto pre-job and post-job task lists
- Photo capture from the field
- Hand-off into payment and review flows
Get paid before you’re back at the truck.
Deposits collected on accept. Progress payments scheduled. Final invoice goes out the moment the job wraps. No spreadsheets, no chasing.
- Deposits, progress, and final billing
- Card and ACH at trade-friendly rates
- Auto-reminders on outstanding invoices
Microsites, portfolios, campaigns.
A microsite that pulls from your real jobs. Portfolio pages built from completed work. SMS and email campaigns to past customers — without ever opening a separate tool.
- Auto-built portfolio from job photos
- Branded microsite & landing pages
- SMS + email campaigns and follow-ups
Reviews, referrals, reactivation — on autopilot.
The differentiator. Drafthorse detects the right moment, surfaces the ask, and tracks the result. Every job becomes the next job.
- One-tap review requests at the right moment
- Referral prompts to your happiest customers
- Seasonal reactivation for past customers
Built for the truck.
Made for the long haul.
One operating system for everything a trades business needs. Try it free for 14 days — no credit card, no contract, no nonsense.