The story
We watched great electricians, plumbers, and HVAC techs leave money on the table — every week.
Not because they did bad work. Their work was excellent. They left money on the table because the systems around the work were fragmented — estimates in one app, scheduling in another, invoicing in a third, marketing in a tab they never opened.
The thing that hurt the most wasn’t any single dropped ball. It was the compounding effect: the review that never got asked for, the customer who never got followed up with, the lost estimate that never got a last call.
Drafthorse is the system we wished existed for them. One place to run the work — and a growth engine that runs in the background while they’re on the truck.